top of page
Option1.jpg

Biotics Research

Fresh New Label Design

Co-designed with the help of two of my graphic design colleagues.

Biotics Research was looking for a new updated refresh to appeal to a broader audience. The goal was to keep the "Professional look" while modernizing and keeping the core essence of who Biotics Research is.

Before

1707-AMAZON_edited.png

After

Mg-Zyme_Mockup_edited.png

What I brought to the table:

  1. Due to the amount of years of being in business, adding EST. 1976 at the top seemed appropriate.

  2. To keep a clean and organized look regardless of the length of bullet points, I created more space for the bullet points in between each line and added thin lines to separate and modernize the look.

  3. Biotics has several product names that include multiple words and abbreviations, so I suggested to bold part of the product name to bring emphasis and add more dimension to the bottle. One-worded product names will not be in bold.

Process

The direction in the beginning was about showcasing something different, color variation for each category, logo as a secondary focal point, and determining focal points due to "interesting" product names. Yet, still modern. Essentially my focus was coming from a different angle that includes patterns, gradient, and finding that "thing". However, the direction was redirected to keeping as much of a clean look as possible. We did just that.

 

Below you will find my various iterations.

You will see a sum up of the transition between the labels.

Please send returns and mail to:

Imanatural Collection

4771 Sweetwater Blvd. # 243

Sugar Land, TX 77479

​

Return and Shipping Policy

​

Billing Help? billing@imanaturalartist.com

​

Concerns? contact@imanaturalartist.com

​

​

​

© 2024 IM A NATURAL CREATIVE LLC

Designed by Natalya Hutchinson

All illustrations, artwork, and logos on this site are the exclusive copyrighted works of Natalya C. Hutchinson, the owner of I'm a Natural Creative, LLC.

Any unlawful redistribution or reproduction of artwork featured on this site without prior express written authorization of the copyright owner is strictly prohibited.

Socials

  • LinkedIn
  • Instagram
  • TikTok
bottom of page